July 30, 2009

Riding The Mommy Blogger Gravy Train

In the early years of my blogging career I had big plans for my corner of cyberspace. I envisioned an empire that would stretch across the world. In my mind's eye I could see it so clearly, I'd live on my own private island and have a staff that would cater to my needs.

As you can see from the video, It wasn't hard to imagine. In no time at all I had launched my blog and begun my conquest of the world. Cue maniacal laughter Muhahahaha

And then I came back to reality. I love to write. It brings me great pleasure to sit here at the keyboard and compose these posts. And so I have spent almost 5.5 years blogging about a wide variety of topics. Over time I have developed a steady following of readers who I am greatly appreciative of, not the least of which is that they read my posts because they enjoy them, not because they might win a contest.

In other words, I didn't jump on the bandwagon to try to ride the Mommy blogger Gravy Train. Yes, I am calling out those Mommy Bloggers who entered the blogosphere because they saw an easy way to stuff their pockets full of cash.

Before we get any deeper let's make it clear that I am not impugning all of the Mommy Bloggers. I intentionally haven't identified bloggers by name because not all of you deserve derision or scorn. Many of you are very fine bloggers whose blogs I enjoy very much.

This is one of those posts that has been percolating through the old melon for quite some time, but I just never got around to it. In part I didn't touch it because I don't usually care whether people make money from their blogs. If you are able to do so, then more power to you.

But the story about the woman who tried to blackmail Crocs into giving her a free pair stuck in my craw so I decided to wade in and add my two cents. A womb and a keyboard do not make you powerful, nor does it give you license to threaten others.

As I sit here I wonder how many people jumped on the bandwagon because they thought that they could take advantage of brands who still haven't figured out how to use the net to effectively market themselves. Brands who have been told that social media is the next great frontier and threatened to be left behind if they do not develop an effective social media plan.

And when it doesn't work out for you, how long will it take for you to jump ship and go running for the next trendy thing to do. Maybe I am being unfair. Maybe I am acting like a stuffy old man, but that is how it comes across.

What do you think?


The Rebbetzin's Husband said...

I think you've just cornered the market on blog-surfers googling mommy blogger blackmail.

Jack said...

mommy blogger blackmail.

Now if I can only find a way to make money with it. ;)

Ben-Yehudah said...

Let's here it for bloggers with a Y-chromosome!

Get out of my my before my testosterone mows you down!

BTW, um,....are they really making wads of cash? I want some.

Jack said...

BTW, um,....are they really making wads of cash? I want some.

They get paid in agorot, but for you I am sure we can get 2 zuzim. ;)

Ben-Yehudah said...

ha ha. So, seriously. What's their secret?

Jack said...

It is not much of a secret. All you need to do is prove to sponsors that you reach the demographic they wish to be in front of.

Mind you, it needs to be many eyeballs and not just one that are reading it, but that is the basic premise.

Ben-Yehudah said...

Hmmmm.... I see.