August 28, 2010

Twitter and Time

Here are the Cliff Notes for the audio post here. I am taking a hard look at the number of "social media" platforms that I am using. They include a Twitter account, several blogs and Facebook. So the question that I ask myself is whether these things are adding value to my life or serving a role as a "time suck."

The short and unofficial answer to that question is that the main blog is something that I truly love. Writing is a passion and I can't imagine life without it. Twitter doesn't take up much time so I think that for now I will continue using it. Facebook is a mixed bag for me. I have found a number of professional uses for it and been relatively pleased with how it has enabled me to reconnect with some old friends. More on this later.

Let's focus on Twitter again. I have noticed that there are quite a few people who have an enormous number of followers and it raises a number of questions for me. If the purpose of Twitter is to engage with others the law of diminishing returns has to apply here. The more followers you have the harder it becomes to engage with a large portion of them. I suppose that if you are a business or celebrity you might argue that it provides you with a platform for communicating with customers/fans and that there is value in that.

But I am also left wondering how big an influence you really have on your followers. If you ask them to do something will they really do it. If you have 10,000 followers and less than 2% respond to call to action are you really making a difference. Or are you just adding to the existing noise and confusion.

What do you think?

Posted via email from thejackb's posterous

No comments: