July 16, 2009

Will The Mighty Croc(s) Survive

I don't care if you think that they are ugly, I love these shoes. They are really comfortable. I might have to go out and buy some spares, just in case.

Crocs were born of the economic boom.

The colorful foam clogs appeared in 2002, just as the country was recovering from a recession. Brash and bright, they were a cheap investment (about $30) that felt good and promised to last forever. Former president George W. Bush wore them. Aerosmith lead singer Steven Tyler wore them. Your grandma wore them. They roared along with the economy, mocked by the fashion world but selling 100 million pairs in seven years.

Then the boom times went bust, and Crocs went to the back of the closet.

The company had expanded to meet demand, but financially pressed customers cut back. Last year the company lost $185.1 million, slashed roughly 2,000 jobs and scrambled to find money to pay down millions in debt. Now it's stuck with a surplus of shoes, and its auditors have wondered if it can stay afloat. It has until the end of September to pay off its debt.

"The company's toast," said Damon Vickers, who manages an investment fund at Nine Points Capital Partners in Seattle. "They're zombie-ish. They're dead and they don't know it."

2 comments:

The Rebbetzin's Husband said...

Wow. I'm not happy about the Crocs, but I like this guy Damon Vickers. Having more readable investment analysis would be a good thing.

Jack said...

If I had the cash I'd seriously consider buying large amounts of their inventory. The market isn't going to disappear, but...